Kemenpar Push a base event travel package, aim for a tourist visit increase

El John News, Jakarta – Kementerian Pariwisata (Kemenpar) encouraged the tourist industry to strengthen collaboration in developing event-based travel packages. This strategy is judged to be an added attraction to tourists and to expand the impact of tourism economies to various sectors.

Assistant Deputy Strategic Event Kementerian Pariwisata R. Vishnu Sindhutrisno, says events now have an important role in influencing tourist decisions when deciding the destination. The trends have been seen by various events that have been on demand for the past few years.

It was sent by Vishnu when it opened up Business Matching Development on a Base Event travel package at the Hotel Santika Hiko Wuruk Jakarta.

"Not only does it become a means of entertainment, but also as the main thrusters of tourist movement, extending stay long, increasing tourist spending, as well as extending the destination, "said Vishnu.

According to him, potential events need to be maximized through the development of integrated tourist products. With that approach, tourists not only come to attend an event, but also have the opportunity to enjoy other experiences at visiting destinations.

The development of travel packages based on events can combine a number of activities, such as enjoying local culinary, shopping, to explore tourist objects around the site of development.

Formation model or bundling it has been implemented in many countries and has proven to be able to make events the entrance to introduce more extensive travel experiences. The economic impact is not only centered on the organizers or the location of the event, but can be felt by the business and society around it.

Kemenpar well, judging by that practice could be a reference to the Indonesian tourism industry to present a more exciting, curated, and value-grade travel package. Event expected not to stand as a single agenda, but to be part of a tourist experience or destination experience.

An industrial effort was made through business matching activities involving eight associates and organizer events as a product antidote (seller). They're reunited with 15 venture partners (buyer) from tourism association, transportation industry, and online travel platform.

This meeting is expected to open the possibility of working together in drafting and marketing travel packages based on events, so the products offered to tourists are increasingly diverse and accessible.

In addition to the business meeting agenda, the event also presents a discussion of panels with sources from the Ministry of Performist Coordinators, Ministry of Relationship, and Klook Indonesia.

Through this cross-sector collaboration Kemenpar it prompts the development of an event-based tourist ecosystem that connects event organizers, transportation providers, tourism businesses, to digital platforms. The move is expected to strengthen the attraction of destinations and increase the economic benefits of any event management.