Indonesia's Wonderful Pavilion RI

El John News - Indonesia strengthens the campaign for tourism on the global market through participation in the World Travel Market (WTM) London 2026 which took place on November 3-5, 2026 in ExCeL London, England. Not just to offer destinations, Indonesia presents a pavilion that combines the wealth of bahari, culture, gastaromi, art and creativity in an immersive experience.

That approach brings proud results. The Wonderful Indonesia Pavilion has won the Best Stand Award for Asia in one of the world's largest tourism markets. This award is the recognition of the Indonesian promotional concept that combines the identity of nature and culture with creative design and messages of sustainability.

Carrying Go Beyond Ordinary, the Indonesian Wonderful Pavilion occupies an area of 352.75 square meters. The concept was inspired by the wealth of the underwater ecosystem Nusantara by presenting experiences involving visitors' senses, from visual, scent, flavor to sound.

The Minister of Widiyanti's Queen of Wardhana emphasizes that the rise of Indonesian tourism needs to move further than to show its beauty. Indonesia must be able to offer authentic, quality and sustainable experiences that give deep impression to tourists.

Indonesian Pavilion Attraction Extract Arts and Bahari

The unique pavilion was reinforced by the touch of contemporary artists Indonesia, Mulyana or Mang Moel Bandung who works in Yogyakarta it's known as a large knitting installation that lifts life underwater.

In WTM London 2026, Mang Moel's work came through a blue fish installation on the sky side and a coral reef in the front area of the pavilion. The recyclable material, including residual threads, is used to describe the beauty and vulnerability of the marine ecosystem.

Mang Moel has performed on several international stage art, including New York, Los Angeles, Singapore, Japan and South Korea. His work was also part of a Hermès home-fashion display.

In addition to the knitting arts, Indonesian cultural identities were displayed through the juntaian wastra motivated by the title of the Ghea Pangbean designer. The work raised the textile tradition Sumatra South and decorated the ceiling of the pavilion.

From the architecture side, the pavilion was designed by the Indonesian architect, Andrew. The blue dominance represents the wealth of the sea Nusantara while a number of local design elements were present, including a wooden table inspired by traditional Indonesian wheelbarrow.

The fusion of these elements allowed the pavilion not only to show off the tourist products, but also to represent natural wealth, cultural heritage and Indonesian creativity in front of the world's tourism industry.

Five Exclusive Travel Products Introduced

In the exhibition Kementerian Pariwisata also introduced five great tourist products, which are bahari tours, gastaromi, wellness, wastra Nusantara and Muslim friendly tourism.

The five products became part of a class climb tourism strategy. The focus is not only after increasing the number of visitors in mancanegara, but also attracting tourists who have a longer stay and higher expenses.

At the opening of November 3, 2026, Widiyanti was present with Ambassador of the Republic of Indonesia for England Desra Believe and several strategic partners. Visitors are also groomed by traditional art shows, sasando games, and wellness activation by exploiting the scent of Indonesian atsiri oil.

The concept of living destination is to get visitors to feel the atmosphere of Indonesia through various elements of experience, rather than simply looking at promotional material destinations.

Sixty-five Perpetrators of the Neural Expanding Industry

Indonesian Parliament at WTM in London 2026 is also directed to produce concrete business opportunities. As many as 65 of the national tourism industry engaged, both as live participants and through official partners.

The participation has been supported by the Indonesian Bank, Discovery Hotels & Resorts, The Cape of Surface Reserve, Inourney, and the Provincial Parish Service Sumatra North.

Four village tours share, the village of Hope Bay travel, the village of Candirajo Tourism, the village of Walian One, and the village of Green travel Bilebante. The involvement of this tourist village was part of an attempt to introduce public-based tourism potential to international markets.

To expand the network before the main exhibition in London Kementerian Pariwisata also held Wonderful Indonesia United Kingdom Sales Mission 2026 in Glasgow on October 27 and Manchester on October 29, 2026.

The series of activities became an opportunity for the Indonesian industrial to meet with partners and potential buyers of the British market. Thus, the promotion not only took place through exhibition, but also through a more directed business meeting.

In London, the Indonesian Pavilion became the site of the development of Indonesia Networking Event. This board brings together a national business offender and international strategic partners from various sectors, starting with accommodations, travel operators, administrators of destinations to government agencies.

The meeting is expected to open a long-term cooperation opportunity, development of new travel packages, expanding distribution networks, as well as increasing sales of Indonesian tourist products on the global market.

Strengthen the European Market and Priority Decisions Promotion

The presence of Indonesia at WTM London has strategic value in the midst of economic challenges, geopolitical dynamics, and change in the behavior of international tourists.

Europe became one of the long-distance markets that was important for Indonesian quality tourism development. Travelling from the region has the potential to travel longer and enjoy various experiences in a number of destinations.

Therefore, keeping Indonesian existence in international tourism like the London WTM has become part of a strategy to maintain competitive power and expand the market share.

In the dialogue with the industrial offenders, Widiyanti discussed market opportunities, marketing strategies, product innovation, and strengthening the power of destination. He also emphasized the need to expand the ten promotions of priority tourism and three regenerative tourism definitions.

The move was directed to allow the growth of tourist visits and the benefits of tourism economies not only concentrated on popular destinations, but also reaching other areas of potential.

Besides business meetings Kementerian Pariwisata using the London WTM to expand Indonesian exposure through international media. Widiyanti interactions and interviews with a number of media, among other CNBC, Viory, TravelMole, and Condé Nust.

Through the media, the government introduced the development of Indonesian tourism sectors, the development strategy of destinations, as well as commitment to encouraging quality and sustainable tourism.

Indonesian participation sequence at WTM in London 2026 confirms that the promotion of tourism is not enough just to rely on natural beauty. Enhancing cultural identity, creativity, service quality, business networking, and community engagement became an important factor in increasing competitive power.

With that approach, the government hopes that a promotion in the international market can lead to increased travel interest, longer residency, bigger shopping, and wider economic benefits distribution for society.